METHODOLOGY

Brief

Based on the brief, we start detailed research on brand, category, competition, etc.

Research

The importance of a clear brief has been lost to many but not us. We believe in transparency and clarity of thoughts and a brief can bring out all of that very nicely if constructed well.

Aligning

We have a strong belief in our craft but we also respect your experience and understanding of your category/business

We offer solutions in such a way that we sketch out the roadmap, with all its potential hurdles, and plan ahead for you, where you go

Strategy

The core of any good campaign is the blueprint behind the entire activity, the roadmap with all necessary milestones.

Execution

We have separate hands and legs to implement strategies carved and crafted by the brains in our team. This ensures a healthy mix of –

Regular execution and monitoring
Smooth and heavy manpower needing campaigns can be implemented without a bandwidth issue
Third-person expert view by people who do not work on the account on a daily basis for value addition
Opportunity for inter-department exchange of ideas

Course Correction

Waiting for reports to Correct, Check, and Realign execution is the worst thing you can ever do with your brand.

Daily Updates on campaigns
Weekly calls for catch-up with the whole team
ATTN marked mails for crisis, with a 1-hour TAT on weekends too
Correcting and Optimizing efforts, on a bi-weekly basis
Immediate red flags raised in situations of course diversion or issues in the pre-approved executions

Reporting

Every agency follows a KPI Sheet. Impressions, Reach, Engagements, all of it. We don’t stop at just that. We prefer customized reports, at regular intervals, that are much more than just numbers.

Meaningful reporting

Rates, over plain numbers. Analysis, and not just reporting. Observations, coupled with insights.

Insight-backed way ahead

Reports help plan the next steps better. And we bank on insights - digital and non-digital to make sure reports aren’t just hollow numbers.

Actionable Data

Reading between the lines is what every member of our team loves. You come to them with data, they will tell you exactly what to do of it. For us, reporting doesn’t stop at monthly or weekly numbers. It is an ongoing process.

Methodology